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IPO in '94, still burning cash in 2001—which tech giant?

Oct 30, 2026

IPO in '94, still burning cash in 2001—which tech giant?

Amazon's Q4 2001 profit of $5 million came after cumulative losses exceeding $3 billion since its 1994 founding.

Raised $120m for a machine reporters squeezed by hand

Oct 29, 2026

Raised $120m for a machine reporters squeezed by hand

Juicero's founder compared the machine's 8,000 pounds of squeezing force to a Bugatti engine, though human hands proved equally effective.

Swapped the formula, ignited 400k complaint calls in '85

Oct 28, 2026

Swapped the formula, ignited 400k complaint calls in '85

Coca-Cola received over 400,000 angry phone calls and letters during New Coke's 79-day run, and some bottlers stockpiled the original formula in secret…

Free for 36 years, this asset was handed to a rival in 2009

Oct 27, 2026

Free for 36 years, this asset was handed to a rival in 2009

Sears never paid a dime for naming rights because it was the building's original anchor tenant and co-developer in 1973.

A beer company published a reference book to win bar bets

Oct 26, 2026

A beer company published a reference book to win bar bets

The book was conceived during a shooting party in County Wexford when Guinness's managing director got into an argument about Europe's fastest game bird and…

Oct 25, 2026

A restaurant operator paid this to unlock a ready-made empire

Ray Kroc's $950 franchise fee in 1955 is equivalent to roughly $11,000 today—less than a decent used car.

The spinoff became the parent company's streaming rival

Oct 24, 2026

The spinoff became the parent company's streaming rival

Netflix funded Roku's development in 2007 to build a Netflix streaming box, then spun it off as an independent company when smart TVs emerged.

Oct 23, 2026

Threaten to kill an executive? Here's the menu standoff

Costco loses an estimated $30-40 million annually on the hot dog combo, but treats it as a sacred customer loyalty driver rather than a profit center.

Why did history's biggest Ponzi schemer invite the SEC in?

Oct 22, 2026

Why did history's biggest Ponzi schemer invite the SEC in?

Madoff's voluntary SEC registration in 2006 meant he could now be inspected—yet the SEC never conducted a single examination of his advisory business before…

A 1602 charter gave investors something they'd never had before

Oct 21, 2026

A 1602 charter gave investors something they'd never had before

The Dutch East India Company remained the world's most valuable corporation for nearly 200 years, worth roughly $7.9 trillion in today's dollars at its 1637…

Shares climb 800% after a judge rules them worthless—which firm?

Oct 20, 2026

Shares climb 800% after a judge rules them worthless—which firm?

Hertz tried to capitalize on the rally by issuing a billion dollars of new stock in its bankrupt company, a move so unusual the SEC had to approve it…

Cut the price 20%, erase $13bn in value in one session

Oct 19, 2026

Cut the price 20%, erase $13bn in value in one session

The crash was so sudden that it sparked a decade-long debate about whether brand equity was real or just accounting fiction.